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This site has the following on the site, "Falafel and Shawarma Machines, Pita Oven and Trailers." We observed that the web page also said " Why Choose Our Falafel Premium Mix." It also stated " Efficiency - No labor or equipment needed to prepare mixture. Consistency Same results time and time again. Freshness make multiple small batches of mixture instead of one daily amount. Simple system Easy to use No need to manage inventory of multiple ingredients. Cost saving Prep work requires least trained employees. Ndash; No added flour or bread crumbs." The header had Falafel Machine as the highest ranking keyword. It was followed by Falafel Mix which isn't as ranked as highly as Falafel Machine.